From Book to Brand: Publicity That Positions You as a Thought Leader
You Wrote the Book. Now Make It Work for You.
Publishing your book was a major accomplishment—but it’s just the first step on the journey to finding your audience.
If you’re a nonfiction author, chances are your publisher offered little or no real support for launching or promoting your book. That leaves you, the expert, with a finished product and no clear path to giving it deserves.
At BookLift, we help you close that gap.
Whether your book is a calling card for your business or the centerpiece of your brand as a speaker or consultant, our job is to make sure the right people see it—and see you. We turn your expertise into earned media coverage: interviews, features, and articles in respected outlets that build trust, drive authority, and open new doors.
You’ve already proven you have something to say. We make sure the world listens.
See If Your Book Qualifies for Guaranteed PR.
About Book-lift?
Mickie Kennedy is the founder of BookLift, and he’s the secret sauce behind our guaranteed publicity approach. Why are we so confident? Because Mickie’s been doing PR for over two decades and has a track record to prove it.
- Mickie founded the well-known press release newswire eReleases over 25 years ago to help small businesses and authors get affordable media attention. Through that venture, he’s personally worked with more than 30,000 clients, distributing 200,000+ press releases and helping companies (including 40+ Shark Tank startups) secure amazing press coverage. In short, he’s seen what works and what doesn’t thousands of times over.
- He has generated hundreds of millions of dollars in earned media value for his clients across his career—an accomplishment that comes from knowing how to get stories picked up far and wide. If there’s a way to get your message into a publication or on a program, Mickie will find it.
- Mickie is also a two-time Amazon best-selling author in the PR and marketing space. Yes, he’s an author too—he understands the blood, sweat, and tears you’ve poured into your book. He knows how important your message is, and he knows how to amplify it. (He’s even an actual poet with an MFA in Creative Writing, but that’s a story for another day!)
When you work with BookLift, you’re not just getting a publicist—you’re getting the combined wisdom of a seasoned PR pro and an author who’s walked in your shoes. Mickie leads our team in developing your campaign, reviewing pitches, and often personally reaching out to journalists on your behalf. He’s excited about every author we take on, and it shows.
How It Works
We’ve designed our process to be clear, collaborative, and effective. Here’s a brief step-by-step of how BookLift takes you from book to brand:
1:Apply & Qualify:
It starts with a simple question: Does your book have what the media want? Click “See If Your Book Qualifies” and tell us about your book, your story, and your goals. We’ll review your submission and honestly assess if we’re confident we can guarantee success. (If not, we’ll kindly let you know—we don’t want to waste your time or money.)
2. Strategy Session:
If your book is approved, congratulations—we already see big potential! Next, we schedule a deep-dive strategy call. In this kickoff meeting, you’ll chat directly with Mickie Kennedy and our team. We’ll explore your book’s themes, your personal expertise, and identify the most compelling story angles that will excite journalists and audiences alike. This is where we map out the game plan and select the target media outlets that fit your brand.
3.PR Prep & Toolkit:
Now the heavy lifting begins (on our end). We craft all the PR materials needed to tell your story effectively. That includes writing punchy press releases, media pitches, polishing your bio, formulating interview talking points, and assembling a media kit if needed (things like your author headshot, book cover images, sample interview questions, etc.). We also provide media training tips—so when that first journalist or podcast calls, you feel confident and ready to shine.
4. Targeted Outreach:
With a strong story in hand, we go out to the media. Our team personally reaches out to a curated list of contacts: journalists at publications, producers of TV/radio shows, podcast hosts, bloggers, and other influencers who cover your topic. This isn’t a spam blast—it’s tailored pitching. We might be on the phone with an editor at Inc. one day and emailing a podcast producer the next. We leverage our relationships and credibility to get your story heard by the right people.
5. Media Placements Roll In
- As interest builds, we assist in scheduling and coordinating your interviews, podcasts, or article opportunities. This is the fun part—seeing your name in print and your inbox filling up with interview requests! We guarantee you’ll get at least six quality placements, and we aim to exceed that. Each time you’re featured, we’ll send you all the details and help you prepare as needed. We keep pitching throughout the campaign to maximize your exposure.
6. Elevation & Follow-Up
PR success isn’t just about the hits in isolation—it’s about what you do with them. After we’ve secured your media placements, we’ll show you how to leverage them. That might mean posting “As Seen on Forbes” on your website, sharing interview links on LinkedIn and Twitter, or using quotes from articles in your marketing, like newsletters. We’ll ensure you know how to ride the wave of publicity to further cement your status as a thought leader. And even after the campaign, those media relationships we’ve sparked can continue to benefit you. (Many of our authors get called back for future quotes or segments). In short: we lift you up, but you keep climbing.
Every step of the way, we’ve got your back. We know publicity can feel intimidating, but our job is to make it easy and actually enjoyable for you. You focus on being the expert—we’ll focus on telling the world about you.
Ready to Become the Go-To Expert?
Your book is more than just pages and words—it’s your platform and your passport to bigger opportunities. With the right publicity, that book of yours can open doors you never imagined: keynote speeches, high-profile client engagements, maybe even your next book deal.
BookLift is here to lift you up. If you’re ready to transform from “author with a book” into industry thought leader with a brand, let’s make it happen. We’ll handle the hustle of PR so you can focus on your mission and expertise.
It all starts with a conversation. No hard sell, no obligation—just an honest chat about your book and goals.
See If Your Book Qualifies for Guaranteed PR. Let’s find out if we’re a fit and get your story in front of the world. Your thought-leadership journey awaits!
What You Can Expect—Our Guarantee
When you work with BookLift, we guarantee results. Here’s what our guarantee means for you:
At Least Six Media Placements:
Each BookLift campaign secures a minimum of six media hits featuring you and your book. That could include print or online articles, guest posts in reputable outlets, podcast interviews, or even TV/radio spots—we go where the best opportunities are for your topic. Six is the floor, not the ceiling; many clients end up with even more coverage.
Quality Over Quantity
We’re focused on quality placements that truly elevate your authority. These won’t be random throwaway mentions. Expect targeted features in outlets that matter in your industry or niche. For example, if you’re a technology author, we might target a TechCrunch article and a spot on a respected tech podcast. If you’re a healthcare thought leader, perhaps a feature in Forbes Health and an interview on an influential medical show. The point is, the coverage you get will reach the right audience.
100% Earned Media—No Shortcuts:
Our guarantee comes with integrity. There are no paid placements in those six or more media pickups. Every interview and article is earned through merit and strong pitching. This is important—earned media delivers credibility that advertising simply can’t. Your story will carry more weight because a journalist or host found it valuable for their audience.
Experienced Execution
How can we confidently guarantee coverage? Because we’ve done this for decades. Our team (led by Mickie Kennedy) knows how to craft angles and make journalist connections that get results. We put that expertise to work for you. If we don’t believe we can secure you at least six solid media hits, we won’t take on your project. It’s that simple—we only succeed when you do.
Transparent Process
Throughout your campaign, you’ll know what’s happening. We keep you informed with updates on who we’re pitching and the feedback we get. You’ll celebrate each placement with us, and we’ll provide you with copies or links for every article and interview. No guessing, no vague reports—you’ll see the impact unfold.
And by the way, this isn’t a gimmick or a “money-back if not” small print situation. It’s a partnership. We stake our reputation on delivering these outcomes.
Case Studies
Sample Results & Media Highlights
Our mission is to make you a media darling in your niche. Here’s a taste of what that can look like (and remember, we guarantee at least six placements):
From Unknown to In-Demand
One recent client, a self-published marketing and affiliate author, had no media presence at all. After working with Mickie, he was interviewed by his local hometown radio and news stations. He was also featured on the cover of the Omaha World Herald, and has gone on to conduct several interviews on business marketing podcasts.
Academic Turned Thought Leader
Another client, a multidisciplinary researcher and entrepreneur, was invited to present a paper before the Physical Interpretations of Relativity Theory conference held in London. The paper was published in an energy trade journal. That exposure not only spiked his book sales (more than 500 copies sold), but drew considerable interest from government, laboratory, and academic officials, as well as a favorable editorial on United Press International, which syndicates its content to hundreds of newspapers.
Disaster Expert Gains National Exposure
When Arthur Bradley, Ph.D., author of The Handbook to Practical Disaster Preparedness for the Family, partnered with Mickie, he landed interviews with the New York Times, Money Magazine, Toronto Sun, and Costco Connection. These features helped him break through a crowded field and build lasting authority as a national bestseller.
Our authors have been showcased
Even if you’re just starting out, these kinds of results are within reach with the right strategy. Every big name was a newcomer once—the difference is getting the right PR team behind you to shine a spotlight on your brilliance.